As a tourism Business owner who consistently lacks the time and resources to manage it all, you'll join a community where you can showcase your products and services on a virtual map, and harness the power of the only tourism aggregator that's also a promotional, marketing, and reservation system, and that's been built with the needs of your Business at the core of its design.

Pathfinder is designed to put tourism Businesses centre stage, not just the things that some of them sell that qualify as experiences, which actually eliminates a large swath of this very diverse industry. Instead, Travellers will be exposed to every small to medium sized tourism-related Business in their region of interest, and everything that these Businesses want to showcase to the world.

With a Pathfinder365 Community Membership, Businesses can market the full array of their experiences, promote all of their products and services, display all of the events they have coming up, shout out any announcements they have, showcase all of positions they need to fill, advise on their seasonality status, let the world know their Business is looking to transition ownership, and much more. Businesses will have access to a full suite of promotional and marketing tools, a community of allies, professional resources, and a variety of featured partners and specialists.

This is an awesome question, and a big one, and also super important. So settle in…

In a nutshell, if you really dig into these other systems, you’ll find that there’s nothing else that’s designed to support the full breadth of the micro-tourism industry, which actually makes up about 99% of the tourism industry. Instead, the vast majority (like Airbnb, VRBO, TripAdvisor, Google, Facebook) are focused on profiting off of the most popular, the most advertised and the most lucrative. Which actually works very well for them.

But what about all the little Businesses that have wonderful products and services that aren't visible above the fold? Like dinner theatres on a train, axe throwing, backcountry horseback riding, dog sledding excursions, snowmobile rentals and tours, escape rooms, VR parlours, go-carts, SUPs and kayak tours, museums and art exhibits…and the list goes on. This is the stuff that far more of us access far more often, versus the highly curated experiences, and the things in top ten lists.

And the brutal fact is, these other software systems do not care if your Business gets a fair shake, or if it’s successful in any way, because that’s not what they’ve been designed to do. They’ve been designed around profit funnels. They have not been designed to elevate the tourism industry, nor have they been designed to support an individual Business’ success.

This is where Pathfinder comes in. Pathfinder is built to support the entire micro-tourism industry by establishing a community, with a foundation centred around Business success and Traveller discovery. All Businesses have an equal opportunity to shine, and Travellers can harness the power of their curiosity and discover the things they didn’t know existed.

Plus, unlike anyone else, we’re building a comprehensive toolkit for Businesses, and for Travellers.

The straightforward answer is, because they don’t need to.

The Business models of the online tourism systems (Airbnb, VRBO, TripAdvisor, Google, Facebook), which is to promote and support local hosts, to take a cut off of the most advertised and the most popular stuff, or to monetize on advertisements, is perfectly valid, and super profitable. There’s no need to fix anything they’re doing, because it works well for them.

But we wanted to go a different route with Pathfinder365. We truly believe we can be successful, and profitable, while also enhancing the success and profitability of the entire tourism industry, promoting and showcasing all of the small to medium sized tourism Businesses in Canada, and giving Travellers a platform where they can fully deploy their curiosity and discover the things they didn’t know existed.

Pathfinder's commitment:

Pathfinder365 will continue to differentiate itself by offering a full suite of Business tools that have been built for the unique needs of small to medium sized tourism Businesses. We’ll also differentiate ourselves by offering a full suite of tools for Travellers, designed to enhance their travel and exploration experience.

Pathfinder will continue to connect and harmonize the efforts of every CMO, DMO and Tourism Organization across Canada, while filling in the many gaps that these entities are not designed to fill.

We’ll provide value by maintaining a system that’s designed for tourism Businesses to promote their fantastic products and services on an equal footing, and that’s also designed for Travellers to organically explore and discover the world around them.

Businesses and Travellers will both find that their respective promotional and exploration efforts aren’t manipulated by popularity or financially influenced algorithms.

With Pathfinder365, users will experience the only digital community marketplace that’s been built for their needs, for their success and for their enjoyment.