Tools & Features

A digital command centre for your activity or accommodation business...

...from Discovery, to Inquiry, to Booking.

All the tools you need in one platform

Lead Management Tools

AI Chat System

Pathfinder365’s fully integrated AI Chat System, built on the world's most innovative large language model, revolutionizes customer interactions by providing intelligent, human-like responses across multiple communication channels.

This advanced AI system seamlessly integrates with SMS, WhatsApp, email, and social media, ensuring consistent and personalized engagement. It enhances customer service by offering instant support, answering queries, and automating follow-ups.

The AI chat system is designed to understand and respond to customer inquiries accurately, learning from interactions to improve over time. With detailed analytics and reporting, businesses can gain insights into customer behavior and preferences, optimizing their communication strategies and improving overall customer satisfaction.

CRM & Sales Pipelines

Pathfinder365’s CRM and Sales Pipelines offer comprehensive features to streamline customer relationship management and sales processes. The CRM efficiently manages and segments contacts, integrating multiple communication channels like calls, SMS, WhatsApp, email, and social media for seamless interactions.

Smart tagging and lists enhance organization and targeted outreach. The Sales Pipelines feature provides a visual representation of sales stages, enabling easy tracking and management of leads through the sales funnel. Customizable automation workflows allow automated follow-ups and nurturing campaigns, ensuring consistent communication with leads and clients.

Detailed analytics and reporting tools provide insights into customer behavior and sales performance, facilitating data-driven decision-making to optimize strategies.

Social Media Planner

Pathfinder365’s Social Media Planner is a powerful tool for managing and optimizing your social media presence. It allows businesses to schedule posts across multiple platforms, ensuring consistent and timely content delivery.

The planner includes features for content creation, enabling users to design engaging posts with ease. Additionally, it provides analytics and reporting tools to track performance, engagement, and reach, helping businesses understand what works best for their audience.

By automating and organizing social media efforts, Pathfinder365’s Social Media Planner saves time and enhances the effectiveness of social media strategies, driving better engagement and growth for businesses.

Marketing Automation

Pathfinder365’s Marketing Automations provide a comprehensive suite of tools designed to streamline and optimize marketing efforts. This feature allows businesses to create sophisticated, multi-channel campaigns that automate email, SMS, and social media interactions.

Customizable workflows enable targeted follow-ups and personalized messaging, ensuring consistent engagement with leads and clients. The automation system also supports lead nurturing, enhancing the customer journey from initial contact to conversion. With robust analytics and reporting capabilities, businesses can track campaign performance, gain insights into customer behavior, and refine strategies for better results.

Pathfinder365’s Marketing Automations save time and improve efficiency, driving more effective marketing outcomes.

Landing Pages & Sales Funnels

Pathfinder365’s Landing Pages and Sales Funnels offer powerful tools for capturing and converting leads. The platform includes an intuitive drag-and-drop builder, enabling users to create high-converting landing pages without technical expertise.

With a variety of customizable templates, businesses can design visually appealing pages that align with their branding. The Sales Funnels feature integrates seamlessly, guiding leads through each stage of the customer journey with tailored messaging and offers.

Additionally, Pathfinder365 provides A/B testing capabilities to optimize page performance and conversion rates. Robust analytics and reporting tools deliver insights into funnel effectiveness, helping businesses refine strategies and maximize their marketing ROI.

Blogging System

Pathfinder365’s Blogging system is designed to simplify the creation and management of blog content. Users can create and publish blog posts using an intuitive editor that supports rich text formatting, images, videos, and hyperlinks.

The system also includes SEO tools to optimize blog content for search engines, ensuring better visibility. Blogs can be integrated seamlessly into websites or sales funnels, enhancing content marketing strategies.

Additionally, the centralized management of blog posts allows for easy updates and organization, making it a powerful tool for engaging with audiences and driving traffic to your site.

Email Marketing Campaigns

Pathfinder365’s Email Marketing Campaign system is designed to enhance the efficiency and effectiveness of email marketing efforts. This comprehensive tool allows businesses to create, customize, and automate email campaigns with ease.

Users can design visually appealing emails using drag-and-drop editors and a variety of templates. The system supports personalized messaging, ensuring relevant content for each recipient. Automation features enable timely follow-ups and nurture sequences, boosting engagement and conversion rates. Robust analytics and reporting tools provide insights into email performance, including open rates, click-through rates, and conversions.

Pathfinder365’s Email Campaign System helps businesses optimize their email marketing strategies and achieve better results.

Reputation Manager

Pathfinder365’s Reputation Manager offers a robust suite of tools to maintain and enhance your business’s online presence. Key features include automated review requests via email and SMS, ensuring a steady flow of customer feedback.

The system continuously monitors reviews from various platforms like Google My Business and Facebook, providing real-time alerts for new reviews. Advanced sentiment analysis tools offer insights into customer emotions, helping tailor responses effectively.

A comprehensive dashboard aggregates reviews, enabling streamlined management and quick responses. Integration with major platforms ensures seamless tracking and management of your online reputation, fostering better customer satisfaction and loyalty​.

Forms & Survey Builder

Pathfinder365’s Forms and Survey Builders provide powerful tools for gathering and analyzing customer feedback. These builders feature an intuitive drag-and-drop interface, allowing businesses to create custom forms and surveys effortlessly.

Users can design engaging polls, feedback forms, and questionnaires tailored to their needs. The system supports various question types, conditional logic, and custom branding to ensure a seamless user experience. With integrated analytics, businesses can track responses in real-time, gain valuable insights, and make data-driven decisions.

Pathfinder365’s Forms and Survey Builders streamline the process of collecting customer feedback, enhancing engagement, and improving overall customer satisfaction.

Email Templates

Pathfinder365’s Email Templates system offers significant benefits by storing all email templates in a single, centralized location. This makes it easy for users to select and use these templates directly from the CRM for direct email communications with customers.

By having a repository of templates readily accessible, businesses can ensure consistency in branding and messaging across all communications. These templates can also be seamlessly inserted into marketing automation sequences, streamlining the process of creating personalized and engaging communication.

This efficiency not only saves time but also enhances the effectiveness of email campaigns, leading to improved customer engagement and satisfaction.

Dynamic Tagging

Pathfinder365’s Dynamic Tagging system enhances contact management by allowing users to create and apply custom tags to contacts based on specific criteria and behaviors.

This feature enables precise segmentation and targeted marketing efforts, ensuring that messages are relevant to each audience segment. Dynamic tags can automatically update based on interactions, such as email opens, clicks, or form submissions, providing real-time insights into customer engagement.

This automation streamlines the organization of contacts and facilitates personalized communication, improving the effectiveness of marketing campaigns and boosting overall customer engagement and satisfaction.

Unified Conversations Manager

Pathfinder365’s Unified Conversation Manager streamlines all customer interactions across various channels into a single, cohesive interface. This feature integrates communications from SMS, email, calls, WhatsApp, and social media, providing a comprehensive view of each customer’s interaction history.

By centralizing these conversations, businesses can respond more efficiently and maintain context, ensuring a seamless and personalized customer experience. Real-time notifications and tagging help manage and prioritize communications, reducing response times and enhancing customer satisfaction.

Pathfinder365’s unified conversation manager boosts operational efficiency and improves the quality of customer support and engagement.

Appointment Scheduling

Pathfinder365’s Appointment Scheduling system streamlines the appointment booking process, making it easy for businesses to manage meetings efficiently.

This system allows customers to book appointments online through a user-friendly interface, integrating seamlessly with the business’s calendar. Automated reminders via email and SMS reduce no-shows and improve customer satisfaction.

The scheduling tool supports multiple appointment types and availability settings, ensuring flexibility and convenience for both customers and staff. With real-time synchronization, businesses can avoid double bookings and maintain an organized schedule.

Pathfinder365’s Appointment Scheduling system enhances productivity and provides a seamless experience for managing client interactions. It also seamlessly integrates with other leading calendar systems like Google and Outlook.

Digital Stores & Payments

Pathfinder365’s integrated Digital Stores & Payments streamlines transactions, making it easy for businesses to manage sales and payments directly within the platform. This feature supports multiple payment gateways, enabling secure and efficient processing of online payments.

Businesses can set up and manage products or services, create invoices, and handle recurring billing. The system also integrates with sales funnels and booking tools, allowing for seamless upsells and cross-sells.

Real-time analytics and reporting provide insights into sales performance and customer purchasing behavior, helping businesses optimize their sales strategies and improve revenue generation.

Courses & Communities

Pathfinder365’s Courses and Communities feature allows businesses to create and manage online courses and build engaging community spaces. The platform supports the development of comprehensive course modules, complete with multimedia content, quizzes, and certificates of completion.

Communities enable members to interact, share knowledge, and support one another, fostering a sense of belonging and engagement. These features integrate seamlessly with the rest of Pathfinder365’s tools, allowing for easy tracking of participant progress and engagement.

By offering educational content and community interaction, businesses can enhance customer loyalty, provide added value, and generate new revenue streams through memberships and course fees.

Live Discovery Tools

Business Overview

With a Pathfinder profile, Businesses have the opportunity to include an overview of their organization, which gives Travellers a great snapshot of their Business.

Overviews are also an excellent space to entice Travellers to want to dig deeper and learn more about each member of our Business community. Overviews are found in the Business Profile under the Overview tab.

As we grow Pathfinder across Canada we'll be adding thousands of tourism-related businesses, which will further enrich each Traveller's experience with the platform, which will benefit our entire Business community.

Together we'll spin the flywheel.

Promotion on the Map

The map is a fundamental aspect of Pathfinder, a key differentiator from any other platform out there, and plays an integral role in making the platform a discovery engine for our Travellers.

Using a map interface allows Travellers to fully deploy their curiosity, explore Business profiles in an organic and authentic way, and discover the things they didn't know existed. And there's a lot to discover in this country.

Experience Inquiry System

The Experience Inquiry system gives businesses the power to showcase all of their fantastic products. This ever-evolving tool showcases the wide range of Experiences that the travel community needs to know about.

And in the near future we'll be adding the Experience Bookings system, where travellers will be able to schedule, book and transact these awesome products and services directly through Pathfinder365!

Media Highlights

In the vast majority of scenarios, images speak louder than words. And in an extremely visual industry like tourism, travel and hospitality, providing images and videos for customers to peruse is an incredibly powerful promotional tool.

Currently our Business community members can share a small collection of photos about their Business, and later on we'll be expanding this space to allow Businesses to share even more photos, and we'll also be adding videos and Virtual Tours.

Photos can be found in a Business' profile under the Media tab.

Social Media Links

An important aspect of many business' digital presence are the social media platforms that they've curated a presence on over time.

Eventually we believe Pathfinder365 will be able to replace many of the benefits tourism businesses find on social media sites, but for now, we understand we're not quite there yet.

So in the spirit of sharing, our business community members can connect all of their social media links with their Pathfinder365 profile, to give Travellers even more to explore.


This is another feature that's both a Traveller Tool and a Business Tool. It's kind of a light and fluffy feature, but again, it's also pretty darn fun and useful.

This tool will live throughout Pathfinder, and basically whenever you come across something that you really like, you'll be able to share it with your peeps, like in your social channels. And Businesses will be able to take their custom Business Profile and Experience URLs and share them with their social channels, in their newsletters, or with whomever else they like!

Other shareables we'll branch into will be photos, videos, virtual tours, jobs, announcements, promotions, and events! Like everything else, this will be a feature that will continue to grow and evolve.

Job Board

The Tourism and Hospitality industry is comprised of an extremely diverse and dynamic employment sector, which is constantly cycling and requiring attention.

We want to do our part to enhance how tourism Businesses and tourism job seekers connect with one another, to ensure you're equipped with the right team, at the right times.

Businesses will be able to list the jobs they currently have available and job seekers will be able to filter their searches to zero in on where and what they're looking for. This feature will see a lot of growth over time as well.

Events & Festivals

The Events & Festivals is an incredibly useful feature for our Business Community, and a super interesting space for our travel community. It'll also evolve over time as we enhance its features.

Essentially it'll be a space where Businesses can rotate a wide variety of events and activities, like food festivals, concerts, barn dances, comedy nights, harvest fests, sweats and midnight star gazing tours with charcuterie...the sky is the limit!

Events & Festivals will be listed within each Business' profile, and Travellers will also be able to scan all events and festivals with an aggregation tool.

Search Filters

Search Filters are one of those features that's incredibly important, intrinsically utilitarian and is often taken for granted.

We know it's an essential piece of the ongoing development puzzle though, especially to a marketplace platform like Pathfinder365. Harnessing the power of data aggregation, Search Filters make a platform exponentially more useful to its users.

We're deploying this feature in layers, building it for specific tools, like Events, Festivals and Experiences within a certain geography and businesses with available jobs.

Then we'll add the ability to search for businesses that are Indigenous owned, that are pet-friendly, for resorts with golf course, onsite spas, or bike rentals, and the list goes on.

This will definitely be a feature that will continue to grow and evolve.

Newsletter Sign-up

It's a basic feature, but as we all know, having the ability to engage directly with our customer base and keep them informed, is incredibly important

So we've added a spot for our Flex Plan Community Members to add new members to their own community through custom newsletter sign-up link.


We've added a favourites tool! And it's called the AdventureSuitcase. As travellers explore Pathfinder365, adventuring their way around the map discovering things they love, they can now add them to a virtual suitcase, to revisit at a later date.

This tool will eventually be connected to our notification system too, so when one of your AdventureSuitcase favourites has an update, a new experience, posts an event, etc. you'll be notified!

Upcoming Discovery Tools

Booking & Scheduling System

Similar to the Experience Inquiry System, the Experience Booking System gives businesses the power to showcase all of their fantastic products and services. But then the Booking system takes things up a notch and gives travellers the power to schedule, book and transact these awesome experiences directly through the Pathfinder365 platform.

This feature can be purchased a la carte as a part of a Flex Plan Membership, or it can be utilized within the commission-based Share Plan.

When you shift to the Share Plan you get all of tools in the Discovery Suite for free, and we simply take a small commission on the Experiences that are transacted through the platform.

Itinerary Planner

One of Pathfinder’s primary goals is to build a network of allies across Canada, with every Destination Marketing Organization (DMO). A key strategy to facilitate this will be the Itinerary Planner. This unique tool will help us achieve our goal of connecting and harmonizing the efforts of Canada’s DMOs, while providing businesses and travellers with a super useful exploration tool.

The Itinerary Planner will be mounted on every DMOs website, and will provide an experience specific to the DMOs particular region and unique membership bases.

While this tool directly connects Businesses with Travellers, it also lends towards the broader plan of connection and expanding each Tourism Business' market reach across Canada, and beyond our border.

Roadtripper AI

Hold onto your butts, Roadtripper is on its way! This feature is a beast, so it'll be an ever-evolving asset. Essentially, the idea with this epic is that travellers will input a few details and specifications about an upcoming road trip they're planning, and our AI itinerary builder will map out an itinerary that best fits those parameters. They can then adjust where needed.

Roadtripper will also likely include a feature where it will notify travellers about nifty sight-seeing and activity opportunities along the way. And Travellers will be able to share and borrow itineraries within the #Travel365.

Merch Store

Do you have a bunch of awesome merchandise and some pretty sweet swag you'd like to showcase and sell to the world?! Well Pathfinder365 is adding a merch store for you.

Merch Stores enable businesses to reach a broader audience beyond their local area, opening up national and international markets. Plus, your customers can shop from you at any time, and throughout the year, enhancing convenience and the potential for sales outside of regular business hours.

And getting more merch onto more people exposes your brand, and helps to increase brand awareness and loyalty among customers. Online sales also generates valuable customer data, which can be analyzed to improve product offerings, marketing strategies, and customer service.

Live Updates

Do you ever wish Twitter wasn't such a horrible place and Facebook was easier and didn't require so much work to make a nice post. Good gravy you just want to post an update!!

Well, Pathfinder365 has heard your tears, and we're building a Live Updates section! As a business, you'll be able to post a text-based update about anything that's happening with your business that you feel is important for people to know about. Then travellers will be able to view these updates directly in your business profile, and also aggregate all of the live updates into one feed, filtered by geography. More to come!

Unlimited Media

If 6 photos is good, then unlimited photos is even better!! The more photos you include, the greater story you can tell your visitors, and truly paint a picture for them of everything your fantastic business has to offer.

And what speaks louder than an image? A video!! And like images, in an extremely visual industry like tourism, travel and hospitality, providing videos for customers to peruse is an incredibly powerful promotional tool.

Photos and Videos can be found in a Business' profile under the Media tab.

Virtual Tours

Virtual Tours are coming! These will live in the Business media collections and will essentially be virtual introductions to a Community Member Business.

Viewers will experience a first person perspective of what the Business looks like, a quick overview of their sweet products and services, and they'll get to meet one or more of their staff...and maybe the owner!

Virtual Tours give Travellers a deeper understanding of a Business and everything they might experience there. This naturally gives people a greater sense comfort, which leads to increased buy-in.

Bulletin Board

The Bulletin Board is going to be another feature-beast that we build, and will have many magnificent iterations as it grows and evolves. Our grand vision for this feature is to have a dynamic community bulletin board type of space, where all of our users can discuss their travels and adventures, share ideas and let others know about important, useful or interesting information.

They'll also be able to share thoughtful reviews of their experiences with our Business Community Members, and they'll be able to post photos and videos of those experiences. Lots to come with this one. Huzzah!

This is a feature that's mutually a Business Tool and a Traveller Tool, and will be free for all Members to utilize.

Event Notifications

So this is one of those features that's kind of boring, but also super important and useful. Like a minivan. So boring and a tad blah, but omg are they useful and awesome.

This category of features will encompass a pretty wide range of things, and it will be built to be highly customizable, so that it fits each Traveller's preferences, like a onesie.

Stay tuned!


Similar to event notifications, reminders is a super important and useful tool, but also not really exciting to discuss.

This category of features will encompass a pretty wide range of things, and it will be built to be highly customizable, so that it fits each Traveller's preferences, like a onesie.

Stay tuned!


Woot woot, here comes the AdventurePoints! With this feature activated, every Experience you purchase directly through Pathfinder will earn you a nice little kickback in the form of a credit.

These credits will accumulate in your Pathfinder Wallet, and then once they hit a certain threshold you'll have the option to deploy them towards your next adventure!

I'm Feeling Lucky

OK, so this is a neat one, and a fun and light feature. Basically when you select I'm Feeling Lucky, Pathfinder will randomly select an on-platform Business Spotlight for you.

And as we develop this feature we'll add in some nifty enhancements like filtering by geography, business type, seasonality, etc.

And, we'll build these spotlights so they're shareable; so if you see something you really like and want to show your peeps, you can send it to one (or all) of your social channels! Groovy hey!

Thought Box

Introducing, the Thought Box! Essentially this feature is like a virtual public comment box and will let our amazing community share their thoughts and suggestions for Pathfinder.

Thoughts like new features they'd like to see Pathfinder develop, user experience fixes, changes or updates we should make, a bold new idea about a business type we should include on the platform, and lots more. The community of users will then be able to read these thoughts and upvote them if they agree.

Business for Sale

We get it, every Business owner eventually reaches a point in their Businesses' lifecycle where it's time to hand over the reins to the next leader. But how do you find them and how do they find you? Real Estate Agents and Brokers and random Business-for-Sale websites are certainly options. But from my personal experience, these options actually lack quite a bit.

Tourism is a unique industry with a really wide range of nuances, and it's pretty rare to find a Real Estate Agent or Broker that has much experience selling this type of business, and if they do, they also need to have an expansive network that enables them to find a buyer-fit for your Business. And don't get me started on the Business-for-Sale websites...

Whereas Pathfinder gives everyone access to a one-stop-shop for everything tourism, whether it's fantastic experiences, exciting events, fun activities, great accommodations, unique job opportunities or new and exciting business adventures!

Seasonality Closure Sale

Here in Canada we are blessed with the full range of seasons, which is amazing, and complex, and sometimes so darn cold...

It also gives rise to an incredibly diverse range of business types and the nuance of seasonality, which is really quite unique to the tourism industry in countries like Canada that experiences very distinct seasons.

And since some of our amazing Businesses have products and services that are specific to certain seasons, and hibernate through the other seasons, it's important to be able to communicate that with the travel community. So here we go!

Copyright © 2024 Pathfinder365 Adventure Agency Inc.

"Pathfinder365 Adventure Agency Inc. is headquartered in Saskatoon, Saskatchewan, on Treaty 6 Territory, and the traditional homeland of the Cree, Saulteaux, Dene, Dakota, Lakota, Nakota, and Métis nations. We pay our respects to the First Nations and Métis ancestors of this great land, and reaffirm our relationship with one another."