1. Pathfinder

Pathfinder is a digital marketplace, where the needs of small tourism businesses and tourism seeking customers, are at the core of its design. By harnessing the collective benefits of an interactive marketplace, a dynamic suite of features and tools, and an algorithm-free environment, Pathfinder is positioned to become the most influential digital aggregation hub for the micro-tourism community. Pathfinder will enhance the ease of connectivity between tourism businesses and their customers, and over time, will improve the tourism industry’s stability, and enhance the future-proofing of this critical sector.

• Pathfinder is designed with the needs of small tourism businesses at its core; where every business will have an equal opportunity to showcase their products and services, without the interference of popularity/financially-influenced algorithms.
• Travellers will also experience the benefits of an algorithm-free platform, and will have full control of their exploration journey. On Pathfinder’s interactive digital atlas, Travellers can explore a wide variety of travel, activity, entertainment and accommodation options, and will be able to purchase many of these directly through the platform.

• A culture of purpose and inspiration
• A workplace where people look forward to Monday
• A culture where autonomy, ideas, curiosity and creativity are nurtured and encouraged
• The status-quo is to disrupt the status-quo
• Innovation is the theme of the day, every day
• A culture of radical candor
• Leadership guided by empathy
• Heck-yah!
  

• Pathfinder is a platform that lets Travellers control their exploration journey, not algorithms and popularity indexing parameters
• Pathfinder provides all tourism businesses with an equal opportunity to showcase their fantastic products and services.
• Pathfinder is a promotional tool designed for SME's, not for the top 1% of popular Experiences and elite tier destinations
• Pathfinder will seek out and incorporate user feedback, with the goal of making this the "perfect" multi-tooled platform for tourism businesses
• Pathfinder is a marketing, scheduling and booking platform, where the Businesses decide how they want to contribute
• Pathfinder is a platform that will actively promote itself and its Businesses through social media, Google, networking, industry organizers, influencers, and any other tools it can incorporate
• Pathfinder is a marketplace that spotlights its members and brings communities together
• Pathfinder is a platform that will continuously look for ways to grow and add value for its Businesses and its Travellers, by adding features, tools and functionality that will enhance its usefulness
• Pathfinder provides data transparency for its Businesses, to enable them to make better informed decisions
• Pathfinder will put Saskatchewan tourism on a map with the rest of the country, and the international market, steadily expanding our reach into new markets, and infusing our economy with new dollars