Who We Are

1. Pathfinder365

Pathfinder365 is a digital marketplace, where the needs of small tourism businesses and tourism seeking customers, are at the core of its design. By harnessing the collective benefits of an interactive marketplace, a dynamic suite of features and tools, and an algorithm-free environment, Pathfinder is positioned to become the most influential digital aggregation hub for the micro-tourism community. Pathfinder will enhance the ease of connectivity between tourism businesses and their customers, and over time, will improve the tourism industry’s stability, and enhance the future-proofing of this critical sector.


  • Pathfinder is designed with the needs of small tourism businesses at its core; where every business will have an equal opportunity to showcase their products and services, without the interference of popularity/financially-influenced algorithms.
  • Travellers will also experience the benefits of an algorithm-free platform, and will have full control of their exploration journey. On Pathfinder’s interactive digital atlas, Travellers can explore a wide variety of travel, activity, entertainment and accommodation options, and will be able to purchase many of these directly through the platform.
2. Core Values

  • A culture of purpose and inspiration
  • A workplace where people look forward to Monday
  • A culture where autonomy, ideas, curiosity and creativity are nurtured and encouraged
  • The status-quo is to disrupt the status-quo
  • Innovation is the theme of the day, every day
  • A culture of radical candor
  • Leadership guided by empathy
  • We give a $hit!

3. Why Pathfinder365?

Pathfinder is the first Tourism Platform Marketplace that has been created with the value for its users, the small tourism businesses, and the curious explorers, at the core of its design. Pathfinder was built with a specific need in mind, to provide connection and awareness, through transparency, authenticity, and fairness.


  • Pathfinder is a platform that lets Travellers control their exploration journey, not algorithms and popularity indexing parameters
  • Pathfinder provides all tourism businesses with an equal opportunity to showcase their fantastic products and services.
  • Pathfinder is a promotional tool designed for SME's, not for the top 1% of popular Experiences and elite tier destinations
  • Pathfinder will seek out and incorporate user feedback, with the goal of making this the "perfect" multi-tooled platform for tourism businesses
  • Pathfinder is a marketing, scheduling and booking platform, where the Businesses decide how they want to contribute
  • Pathfinder is a platform that will actively promote itself and its Businesses through social media, Google, networking, industry organizers, influencers, and any other tools it can incorporate
  • Pathfinder is a marketplace that spotlights its members and brings communities together
  • Pathfinder is a platform that will continuously look for ways to grow and add value for its Businesses and its Travellers, by adding features, tools and functionality that will enhance its usefulness
  • Pathfinder provides data transparency for its Businesses, to enable them to make better informed decisions
  • Pathfinder will put Saskatchewan tourism on a map with the rest of the country, and the international market, steadily expanding our reach into new markets, and infusing our economy with new dollars 

We use cookies
Cookie preferences
Below you may find information about the purposes for which we and our partners use cookies and process data. You can exercise your preferences for processing, and/or see details on our partners' websites.
Analytical cookies Disable all
Functional cookies
Other cookies
We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. Learn more about our cookie policy.
Change preferences Accept all