March 28th, 2023

The future of the Canadian tourism industry post-pandemic

The COVID-19 pandemic has had a profound impact on the global tourism industry, including Canada. However, as the world begins to recover from the pandemic, it's becoming increasingly clear that the future of Canadian tourism will look very different from what we have seen in the past. In this blog, we'll explore what the future of Canadian tourism might look like post-pandemic and the changes that we can expect to see.

One of the biggest changes that we can expect to see in Canadian tourism is a shift towards domestic travel. With many countries still grappling with the pandemic, it's likely that international travel will continue to be limited for some time. This will result in a growing demand for domestic travel, as Canadians look to explore their own country and support local businesses. We’ve already seen this happening quite a bit, and this trend is likely to continue and grow. This shift towards domestic travel presents an opportunity for the Canadian tourism industry to focus on developing new and innovative travel experiences, tailored to the needs of domestic travellers.

Another change that we can expect to see in the Canadian tourism industry is a greater emphasis on sustainability. The pandemic has highlighted the importance of sustainability and the need for the tourism industry to be more mindful of its impact on the environment. This is likely to result in a greater emphasis on sustainable tourism practices, such as reducing waste, conserving wildlife, and promoting the use of public transportation. Additionally, many travellers are likely to seek out sustainable travel experiences, further driving demand for sustainable tourism.

The pandemic has also accelerated the trend towards digital transformation in the tourism industry. With many travellers turning to online platforms to research and book their trips, it's likely that the use of digital technologies will continue to grow in the post-pandemic era. This could result in an increased focus on developing new digital platforms and technologies to support the Canadian tourism industry, making it easier for travellers to book their trips and access information about destinations.

Finally, we can expect to see a greater emphasis on health and safety in the Canadian tourism industry post-pandemic. With the pandemic highlighting the importance of hygiene and safety, it's likely that travellers will be looking for destinations that prioritize health and safety, as well as offering reassurance and peace of mind. This could result in a greater focus on developing new health and safety protocols and initiatives in the Canadian tourism industry, such as enhanced cleaning measures and the implementation of new technologies to support public health.


The future of the Canadian tourism industry post-pandemic is likely to be shaped by a number of changes, including a shift towards domestic travel, a greater emphasis on sustainability, an accelerated trend towards digital transformation, and a focus on health and safety. Tourism will also likely focus more on cultural and authentic experiences, and on adventure tourism. By embracing these changes and adapting to the evolving needs of travellers, the Canadian tourism industry can continue to thrive in the post-pandemic era. And by partnering with digital allies like Pathfinder365, the Canadian tourism sector will be at the forefront of these evolutions.

Dream, Plan, Explore…your next adventure begins on Pathfinder

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