for Businesses

Community benefits

Pathfinder is a professional ally that connects its community of Business partners with a cost-effective suite of marketing and promotional features and tools, and we also connect our community with critical resources, such as grant opportunities and industry information, and with relevant partners, such as accountants, bookkeepers, lawyers, photographers and web designers.  Pathfinder is uniquely designed to more effectively connect the vast community of avid travellers, activity seekers and explorers, with the community of passionate and diverse tourism Businesses, all across Canada.  

By pooling a segment of everyone’s financial resources into a single system like Pathfinder, the economies of scale will benefit everyone.  Most Businesses will see overall savings, and everyone will gain access to the resources they need.  Along with the financial benefits, this collective approach will also give everyone a larger, more unified voice, and a promotional strategy with a much greater reach.

...forever developing, forever iterating, forever improving...

Ready to Use

Business Overview

With a Pathfinder profile, Businesses have the opportunity to include an overview of their organization, which gives Travellers a great snapshot of their Business.

Overviews are also an excellent space to entice Travellers to want to dig deeper and learn more about each member of our Business community.  Overviews are found in the Business Profile under the Overview tab.

As we grow Pathfinder across Canada we'll be adding thousands of tourism-related businesses, which will further enrich each Traveller's experience with the platform, which will benefit our entire Business community.

Together we'll spin the flywheel.

Promotion on the Map

The map is a fundamental aspect of Pathfinder, a key differentiator from any other platform out there, and plays an integral role in making the platform a discovery engine for our Travellers.

Using a map interface allows Travellers to fully deploy their curiosity, explore Business profiles in an organic and authentic way, and discover the things they didn't know existed. And there's a lot to discover in this country.

Promote Experiences

One of the earlier features that's already in place for our Business community to utilize is Experiences. This ever-evolving tool showcases the wide range of Experiences that the #TravelTribe needs to know about.

And in the near future we'll be expanding the functionality of this feature so that it can also schedule, book and transact these awesome products and services!  This feature can be found in a Business' profile under the Experiences tab.

Media: Photos

In the vast majority of scenarios, images speak louder than words.  And in an extremely visual industry like tourism, travel and hospitality, providing images and videos for customers to peruse is an incredibly powerful promotional tool.

Currently our Business community members can share a small collection of photos about their Business, and later on we'll be expanding this space to allow Businesses to share even more photos, and we'll also be adding videos and Virtual Tours.

Photos can be found in a Business' profile under the Media tab.

In Development

Promo Reel

In Development

The Promo Reel is going to be a really useful feature for our Business Community, and a really interesting space for our #TravelTribe. It'll also likely be evolving for a long time and will see many iterations.

Essentially it'll be a space where Businesses can rotate a wide variety of time-sensitive (and maybe some not super time-sensitive) announcements, notifications, promotions, discounts, coupons, and anything else that.

Note: Businesses can add the Promo Reel to their toolkit at the $100/month level of the Flex Plan Community Membership.

The Exchange v.1.0

In Development

The Exchange is going to be another feature-beast that we build, and will have many magnificent iterations as it grows and evolves.  Our grand vision for this feature is to have a dynamic community bulletin-board type of space, where all of our users can discuss their travels and adventures, share ideas and let others know about important, useful or interesting information.

They'll also be able to share thoughtful reviews of their experiences with our Business Community Members, and they'll be able to post photos and videos of those experiences.  To kick this masterpiece off though, we'll have to keep it super simple for a little bit, and we'll be pulling in each Business' review from TripAdvisor. Lots to come with this one. Huzzah!

Note: Businesses can add The Exchange to their toolkit at the $50/month level of the Flex Plan Community Membership.


Job Board


We totally get it. The Tourism and Hospitality industry comprises an extremely diverse and dynamic employment sector, which was basically steamrolled during the pandemic.

We want to do our part to rebuild this system and to help stabilize it, but we also want to dramatically enhance how tourism Businesses and tourism job seekers connect with one another. Indeed.

Businesses will be able to list the jobs they currently have available and job seekers will be able to filter their searches to zero in on where and what they're looking for. This feature will see a lot of growth over time as well.

Note: Businesses can add the Job Board to their toolkit at the $150/month level of the Flex Plan Community Membership.

Event Listings


With this feature you'll be able to list all of the awesome upcoming Events you'll be hosting! These could be festivals, potlucks, concerts, barn dances, comedy nights, harvest fests, sweats and charcuterie, midnight star gazing tours...the sky is the limit!

This will be a dynamic feature that lists every Business' events within their profile, but Travellers will also be able to search through all events in a unique Events Tool, by time, date, geography, type, etc.  And when a Business has an active Event that day or the next day, the map profile will have a different coloured ring around it, so when Travellers are bombing about on the map, they can easily see that something is happening soon with these Businesses. These will all be settings that Travellers can customize too.

Note: Businesses can add the Job Board to their toolkit at the $150/month level of the Flex Plan Community Membership.

Virtual Tours


Virtual Tours are coming! These will live in the Business media collections and will essentially be virtual introductions to a Community Member Business.

Viewers will experience a first person perspective of what the Business looks like, a quick overview of their sweet products and services, and they'll get to meet one or more of their staff...and maybe the owner!

Virtual Tours give Travellers a deeper understanding of a Business and everything they might experience there. This naturally gives people a greater sense comfort, which leads to increased buy-in.

Note: Businesses can add Virtual Tours to their toolkit at the $100/month level of the Flex Plan Community Membership.

Business for Sale


We get it, every Business owner eventually reaches a point in their Businesses' lifecycle where it's time to hand over the reins to the next leader. But how do you find them and how do they find you? Real Estate Agents and Brokers and random Business-for-Sale websites are certainly options. But from my personal experience, these options actually lack quite a bit.

Tourism is a unique industry with a really wide range of nuances, and it's pretty rare to find a Real Estate Agent or Broker that has much experience selling this type of business, and if they do, they also need to have an expansive network that enables them to find a buyer-fit for your Business. And don't get me started on the Business-for-Sale websites...

Whereas Pathfinder gives everyone access to a one-stop-shop for everything tourism, whether it's fantastic experiences, exciting events, fun activities, great accommodations, unique job opportunities or new and exciting business adventures!

Note: Businesses can add the Business for Sale Status to their toolkit à la carte.

Seasonality Closure Status


Here in Canada we are blessed with the full range of seasons, which is amazing, and complex, and sometimes so darn cold...

It also gives rise to an incredibly diverse range of business types and the nuance of seasonality, which is really quite unique to the tourism industry in countries like Canada that experiences very distinct seasons.

And since some of our amazing Business Community have products and services that are specific to certain seasons, and hibernate through the other seasons, it's important to be able to communicate that with the #TravelTribe. So here we go!

Note: Businesses can activate the Seasonality Closure Status at no additional charge.

Discover Canada in the palm of your hands

A discovery engine like no other, Pathfinder365 lets you uncover the thousands of hidden gems throughout our country that you didn't even know existed.

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