Pathfinder365 Business Community

Building a community of Businesses, one SME at a time.

For Businesses

Community Benefits

Pathfinder365 is a digital tourism community marketplace, where the needs of small tourism businesses and tourism seeking customers, are at its core; offering a full suite of professional marketing and promotional tools for our business partners, and a full suite of exploration tools for our travellers.

Unlike other platforms, which are designed only to popularize the few and monetize, Pathfinder supports all small to medium sized tourism businesses, showcasing their job opportunities, events, promotions, announcements, experiences, seasonality, merchandise, etc., building a successful and cohesive Canadian tourism industry. Pathfinder fills the gaps that tourism industry organizations aren't able to support, and connects and harmonizes the efforts of these national, regional and civic entities, building a singular, diverse and enhanced digital space for Canadian tourism.

By harnessing the collective benefits of a marketplace built on an interactive map interface, a dynamic suite of features and tools, and an ethical-algorithm environment, Pathfinder is positioned to become the most influential digital aggregator for the local and micro-tourism industry.

...forever developing, forever iterating, forever empowering...

And of course we're building on the Traveller side too!

Ready to Use

Business Overview

With a Pathfinder profile, Businesses have the opportunity to include an overview of their organization, which gives Travellers a great snapshot of their Business.

Overviews are also an excellent space to entice Travellers to want to dig deeper and learn more about each member of our Business community.  Overviews are found in the Business Profile under the Overview tab.

As we grow Pathfinder across Canada we'll be adding thousands of tourism-related businesses, which will further enrich each Traveller's experience with the platform, which will benefit our entire Business community.

Together we'll spin the flywheel.

Note: Businesses can benefit from showcasing their business overview with a free community membership.

Promotion on the Map

The map is a fundamental aspect of Pathfinder, a key differentiator from any other platform out there, and plays an integral role in making the platform a discovery engine for our Travellers.

Using a map interface allows Travellers to fully deploy their curiosity, explore Business profiles in an organic and authentic way, and discover the things they didn't know existed. And there's a lot to discover in this country.

Note: Businesses can benefit from promotion on the map with a free community membership.

Experience Inquiry System

The Experience Inquiry system gives businesses the power to showcase all of their fantastic products. This ever-evolving tool showcases the wide range of Experiences that the #TravelTribe needs to know about.

And in the near future we'll be adding the Experience Bookings system, where travellers will be able to schedule, book and transact these awesome products and services directly through Pathfinder365!

Note: This is a paid feature, so grab it from the Toolkit Menu.

Media Highlights

In the vast majority of scenarios, images speak louder than words.  And in an extremely visual industry like tourism, travel and hospitality, providing images and videos for customers to peruse is an incredibly powerful promotional tool.

Currently our Business community members can share a small collection of photos about their Business, and later on we'll be expanding this space to allow Businesses to share even more photos, and we'll also be adding videos and Virtual Tours.

Photos can be found in a Business' profile under the Media tab.

Note: Businesses can benefit from showcasing a limited number of photos with a free community membership.

Social Media Links

An important aspect of many business' digital presence are the social media platforms that they've curated a presence on over time.

Eventually we believe Pathfinder365 will be able to replace many of the benefits tourism businesses find on social media sites, but for now, we understand we're not quite there yet.  So in the spirit of sharing, our business community members can connect all of their social media links with their Pathfinder365 profile, to give Travellers even more to explore.

Note: This is a paid feature, so grab it from the Toolkit Menu.


This is another feature that's both a Traveller Tool and a Business Tool. It's kind of a light and fluffy feature, but again, it's also pretty darn fun and useful. 

This tool will live throughout Pathfinder, and basically whenever you come across something that you really like, you'll be able to share it with your peeps, like in your social channels. And Businesses will be able to take their custom Business Profile and Experience URLs and share them with their social channels, in their newsletters, or with whomever else they like!

Other shareables we'll branch into will be photos, videos, virtual tours, jobs, announcements, promotions, and events! Like everything else, this will be a feature that will continue to grow and evolve.

Note: Businesses can benefit from the Share-it tool with a free community membership.

Job Board

The Tourism and Hospitality industry is comprised of an extremely diverse and dynamic employment sector, which is constantly cycling and requiring attention.

We want to do our part to enhance how tourism Businesses and tourism job seekers connect with one another, to ensure you're equipped with the right team, at the right times.

Businesses will be able to list the jobs they currently have available and job seekers will be able to filter their searches to zero in on where and what they're looking for. This feature will see a lot of growth over time as well.

Note: This is a paid feature, so grab it from the Toolkit Menu.

Events & Festivals

The Events & Festivals is an incredibly useful feature for our Business Community, and a super interesting space for our #TravelTribe. It'll also evolve over time as we enhance its features.

Essentially it'll be a space where Businesses can rotate a wide variety of events and activities, like food festivals, concerts, barn dances, comedy nights, harvest fests, sweats and midnight star gazing tours with charcuterie...the sky is the limit!

Events & Festivals will be listed within each Business' profile, and Travellers will also be able to scan all events and festivals with an aggregation tool.

Note: This is a paid feature, so grab it from the Toolkit Menu.

Search Filters

Search Filters are one of those features that's incredibly important, intrinsically utilitarian and is often taken for granted. 

We know it's an essential piece of the ongoing development puzzle though, especially to a marketplace platform like Pathfinder365. Harnessing the power of data aggregation, Search Filters make a platform exponentially more useful to its users.

We're deploying this feature in layers, building it for specific tools, like Events, Festivals and Experiences within a certain geography and businesses with available jobs.

Then we'll add the ability to search for businesses that are Indigenous owned, that are pet-friendly, for resorts with golf course, onsite spas, or bike rentals, and the list goes on.

This will definitely be a feature that will continue to grow and evolve.

Note: Businesses can benefit from the Search Filters with a free community membership.

Newsletter Sign-up

It's a basic feature, but as we all know, having the ability to engage directly with our customer base and keep them informed, is incredibly important

So we've added a spot for our Flex Plan Community Members to add new members to their own community through custom newsletter sign-up link.

Note: This is a paid feature, so grab it from the Toolkit Menu.

In Development

Experience Booking System

In Development

Similar to the Experience Inquiry System, the Experience Booking System gives businesses the power to showcase all of their fantastic products and services.  But then the Booking system takes things up a notch and gives travellers the power to schedule, book and transact these awesome experiences directly through the Pathfinder365 platform.

This feature can be purchased a la carte as a part of a Flex Plan Membership, or it can be utilized within the commission-based Share Plan.  When you shift to the Share Plan you get all of tools in the Discovery Suite for free, and we simply take a small commission on the Experiences that are transacted through the platform.

Merch Store

In Development

Do you have a bunch of awesome merchandise and some pretty sweet swag you'd like to showcase and sell to the world?!  Well Pathfinder365 is adding a merch store for you.

Note: This tool is completely free to use.  We simply share a little bit with you from each transaction.

Live Updates

In Development

Do you ever wish Twitter wasn't such a horrible place and Facebook was easier and didn't require so much work to make a nice post.  Good gravy you just want to post an update!!

Well, Pathfinder365 has heard your tears, and we're building a Live Updates section!  As a business, you'll be able to post a text-based update about anything that's happening with your business that you feel is important for people to know about.  Then travellers will be able to view these updates directly in your business profile, and also aggregate all of the live updates into one feed, filtered by geography.  More to come!

Note: This is a paid feature, so grab it now for no additional cost with our limited time Introductory Offer!!


Unlimited Media


If 6 photos is good, then unlimited photos is even better!! The more photos you include, the greater story you can tell your visitors, and truly paint a picture for them of everything your fantastic business has to offer.

And what speaks louder than an image? A video!! And like images, in an extremely visual industry like tourism, travel and hospitality, providing videos for customers to peruse is an incredibly powerful promotional tool.

Photos and Videos can be found in a Business' profile under the Media tab.

Note: This is a paid feature, so grab it now for no additional cost with our limited time Introductory Offer!!

Virtual Tours


Virtual Tours are coming! These will live in the Business media collections and will essentially be virtual introductions to a Community Member Business.

Viewers will experience a first person perspective of what the Business looks like, a quick overview of their sweet products and services, and they'll get to meet one or more of their staff...and maybe the owner!

Virtual Tours give Travellers a deeper understanding of a Business and everything they might experience there. This naturally gives people a greater sense comfort, which leads to increased buy-in.



The AdventureBulletinBoard is going to be another feature-beast that we build, and will have many magnificent iterations as it grows and evolves.  Our grand vision for this feature is to have a dynamic community bulletin board type of space, where all of our users can discuss their travels and adventures, share ideas and let others know about important, useful or interesting information.

They'll also be able to share thoughtful reviews of their experiences with our Business Community Members, and they'll be able to post photos and videos of those experiences.  Lots to come with this one. Huzzah!

This is a feature that's mutually a Business Tool and a Traveller Tool, and will be free for all Members to utilize.

Seasonality Closure Status


Here in Canada we are blessed with the full range of seasons, which is amazing, and complex, and sometimes so darn cold...

It also gives rise to an incredibly diverse range of business types and the nuance of seasonality, which is really quite unique to the tourism industry in countries like Canada that experiences very distinct seasons.

And since some of our amazing Businesses have products and services that are specific to certain seasons, and hibernate through the other seasons, it's important to be able to communicate that with the travel community. So here we go!

Business for Sale


We get it, every Business owner eventually reaches a point in their Businesses' lifecycle where it's time to hand over the reins to the next leader. But how do you find them and how do they find you? Real Estate Agents and Brokers and random Business-for-Sale websites are certainly options. But from my personal experience, these options actually lack quite a bit.

Tourism is a unique industry with a really wide range of nuances, and it's pretty rare to find a Real Estate Agent or Broker that has much experience selling this type of business, and if they do, they also need to have an expansive network that enables them to find a buyer-fit for your Business. And don't get me started on the Business-for-Sale websites...

Whereas Pathfinder gives everyone access to a one-stop-shop for everything tourism, whether it's fantastic experiences, exciting events, fun activities, great accommodations, unique job opportunities or new and exciting business adventures!

Note: Once available, Businesses can add the Business for Sale Status to their toolkit à la carte.



One of Pathfinder’s primary goals is to build a network of allies across Canada, with every Tourism Industry Organization (TIO), including CMO's and DMO's.  A key strategy to facilitate this will be the AdventurePortal, which will be a catalyst to helping us achieve our goal of connecting and harmonizing the efforts of Canada’s TIO’s, and filling the gaps they can never fill.

Ad will be mounted on every TIO's website, and will give a looking glass type of view onto Pathfinder365, specific to the TIO's particular region.  When customers visit the TIO's site, they can click on the Pathfinder365 Widget and visit the platform directly to explore all of the businesses in that TIO's region...and beyond too of course. 

While this isn't a direct feature for Businesses, we felt it was worth mentioning here, as it lends towards the broader plan of connection and expanding each Tourism Business' market reach across Canada, and beyond our border.

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